{"id":747,"date":"2025-02-26T11:21:25","date_gmt":"2025-02-26T10:21:25","guid":{"rendered":"https:\/\/www.pepafolta.cz\/?page_id=747"},"modified":"2026-10-06T14:02:44","modified_gmt":"2026-10-06T12:02:44","slug":"about-me","status":"publish","type":"page","link":"https:\/\/www.pepafolta.cz\/en\/about-me\/","title":{"rendered":"About me"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>I am a freelance PPC consultant<\/strong> and the person behind <a href=\"https:\/\/www.fairylando.com\/\">Poh\u00e1dkozem<\/a>, a network of bedtime story websites. During the day I help clients get more out of their advertising, in the afternoon I am with my family and in the evening I look after a world full of fairy tales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have been fully focused on PPC <strong>since 2015<\/strong> and I still enjoy it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My name is Josef Folta, but everyone <strong>calls me Pepa<\/strong>. I use it in emails, greetings and even in my head, so if you ever write to me as &#8220;Josef&#8221;, it may take me a moment to realise you mean me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I come from Wallachia in the east of the Czech Republic, specifically <strong>from Vset\u00edn<\/strong>, and I live <strong>in Prague<\/strong>. I have a wonderful wife, three great kids and plenty of things that keep me going: family, friends, PPC, web projects, walks in the city and in nature, and the occasional trip.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I missed working in a team, so I <strong>work with other<\/strong> PPC specialists and now and then take on subcontracting for friends in online marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About this website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">pepafolta.cz is simple and reflects reality: <strong>I can build websites, but I do not want to be a web developer. I am a PPC specialist.<\/strong> I only take on a few new clients so that I can keep giving my existing ones proper attention. That is why you <strong>will not find all my references<\/strong> here, which does not mean I am idle: everything else simply comes before updating the website. If you would like specific <strong>references, I am happy to send them on request<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How time went by<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Before 2008<\/strong>: Offline life, various jobs, but I liked work where I could help people the most.<\/li>\n\n\n\n<li><strong>2008<\/strong>: Started in online marketing as an HTML\/CSS coder at ESMEDIA in Olomouc.<\/li>\n\n\n\n<li><strong>2010<\/strong>: Finished my bachelor&#8217;s degree in social pedagogy in Zl\u00edn and kept gaining experience.<\/li>\n\n\n\n<li><strong>2011<\/strong>: Started my own business in websites and online marketing.<\/li>\n\n\n\n<li><strong>2015<\/strong>: Joined <strong>H1.cz as a PPC specialist<\/strong> in Prague.<\/li>\n\n\n\n<li><strong>2016<\/strong>: Launched Poh\u00e1dkozem, a website with stories for children to read.<\/li>\n\n\n\n<li><strong>2017<\/strong>: Our son Honza was born. I set up a company, took over a cloth nappies e-shop under it, left the agency and went freelance in PPC.<\/li>\n\n\n\n<li><strong>2019<\/strong>: Our daughter Maru\u0161ka joined the family, Poh\u00e1dkozem needed more and more time, so I passed the nappies e-shop on.<\/li>\n\n\n\n<li><strong>2024<\/strong>: Our second daughter Zuzka was born.<\/li>\n\n\n\n<li><strong>2025<\/strong>: Looking for a better balance between work and family. I take on new projects carefully, where they make sense to me.<\/li>\n\n\n\n<li><strong>2026 and beyond<\/strong>: Growing my clients&#8217; PPC accounts, developing my own projects, more conferences, meeting colleagues and an even better blend of work and life.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And if you have read this far, we should probably <a href=\"mailto:pepa.folta@gmail.com\">talk<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PPC consultant from Wallachia, freelancing since 2011, fully focused on PPC since 2015.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-747","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pepafolta.cz\/en\/wp-json\/wp\/v2\/pages\/747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pepafolta.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pepafolta.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pepafolta.cz\/en\/wp-json\/wp\/v2\/comments?post=747"}],"version-history":[{"count":1,"href":"https:\/\/www.pepafolta.cz\/en\/wp-json\/wp\/v2\/pages\/747\/revisions"}],"predecessor-version":[{"id":765,"href":"https:\/\/www.pepafolta.cz\/en\/wp-json\/wp\/v2\/pages\/747\/revisions\/765"}],"wp:attachment":[{"href":"https:\/\/www.pepafolta.cz\/en\/wp-json\/wp\/v2\/media?parent=747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}