PPC campaign management
I take over your campaigns and look after them for the long term: structure, budgets, target costs, search queries, ads. I explain in writing what I change and what I suggest, with reporting as agreed.
Volná kapacita na dotaz
PPC consultant for online stores and businesses that want a long-term partner
Google Ads, Sklik and Microsoft Ads since 2015, freelancing since 2011. Most clients work with me for 3 to 10 years, because the ads pay off and working together is easy.
Google PartnerVerified Sklik and Zboží.cz freelancer, Mergado, Shoptet
since 2015full-time in PPC
3 to 10 yearstypical length of cooperation
CZ, SK and beyondcampaigns for foreign markets too
3 platformsGoogle Ads, Sklik, Microsoft Ads
Services
How I can help
We can start with an audit of your current campaigns or go straight to long-term management. Always driven by your margins and goals, not by whatever is in fashion.
Audit and second opinion
I go through the account, tracking and settings. You get a prioritised list of what holds performance back today, what to fix now and what can wait. Also useful for agencies that want an independent view.
Consulting and training
We go through your accounts together and set priorities. Tailored training for individuals and teams, from the basics to advanced topics, online or in person in Prague.
AI and automation
I use AI and automation where they save time and money: search query analysis, ad and feed checks, budget and performance monitoring. Plus reliable tracking, so decisions are based on numbers you can trust.
Czech market
Advertising in the Czech Republic: Google and Seznam
In the Czech Republic people search and shop not only on Google but also on Seznam, the local search engine, and on price comparison sites. If you are entering the Czech market, I will help you with everything foreign agencies usually do not know.
- SklikSearch and display ads on Seznam, the Czech ad network.
- Zboží.cz and HeurekaProduct feeds and campaigns on Czech price comparison sites.
- Google Ads in CzechCampaigns and ads written in Czech for Czech customers.
How I work
I answer for results, not for hours logged
In writing, in plain language
Instead of regular meetings I write briefly and in plain language. We only meet when there is something to decide.
Accounts monitored every day
Automated checks watch budgets and performance, so I know about a problem before it can do real damage.
No rush and no experiments with your money
I make changes step by step and evaluate them. Every change has a reason and a date when I'll review it.
Intro call
20 to 30 minutes about your business, margins and goals.
Audit and proposal
I review the accounts and tracking and send a proposal for approval.
Setup
Campaign and tracking changes, more intensive in the first month.
Long-term care
Ongoing optimisation and reporting as agreed.
Testimonials
What clients say about working with me
He set up our Google Ads and Analytics accounts, helped with the first campaigns and gradually taught us how to manage them ourselves. Recently he came to the rescue when our account was suspended. Whoever has Pepa is in luck.
His audit helped us pinpoint where the shoe pinches and which next steps we needed to take to move forward.
We rely on his excellent knowledge of product campaigns. He provides independent Google Ads and Sklik audits for us. We value his reliability and professionalism.
I could no longer see big opportunities for improvement in the account. Pepa proposed a way forward that helped set up the search campaigns so the channel stays sustainable long term.
He is one of the best PPC specialists I have worked with. For one client he improved CPM by 45% compared to their agency at the time.
Pepa Folta is the right person in the right place, both in expertise and in willingness to help. When we are stuck, we know who to turn to.
He manages and optimises my PPC campaigns and comparison shopping on an ongoing basis. I can only recommend him.
His approach is highly professional yet very human. He always understood my needs and gave great advice.
I can recommend him above all for his personal approach. He was always happy to explain everything and did what I needed.
A real pro. When the campaigns stopped working, he fixed everything right away, even late in the evening. He helped grow our online store by several percent.
I appreciated his quick response and willingness to sort out everything needed. I can only recommend working with him.
Who it's for
We'll get along if…
You're looking for
- a long-term partnership, not a quick launch
- someone who thinks about margins, not just clicks
- written updates without unnecessary meetings
- realistic goals and steady growth
Probably not for you if you want
- a one-off “just get it running fast”
- results within a week at any cost
- daily reporting and micromanagement
- Facebook and Instagram (I can, but I don't)
Pricing
What working with me costs
All prices exclude VAT. The final amount depends on scope and value, not on how long things take.
To start with
Micro audit
CZK 2,400 / hour
usually 2 to 3 hours
- I review the account and tracking
- A prioritised list of changes
- Walk-through of the findings
Most popular
Campaign management
from CZK 8,000 / month
flat fee based on account size
- Google Ads, Sklik, Microsoft Ads
- Ongoing optimisation
- Automated monitoring of budgets and performance
- Reporting as agreed
For teams
Consulting and training
CZK 2,400 / hour
training 4 to 8 hours
- Tailored to your account
- Online or in person in Prague
- Individuals and teams
About me
I'm Pepa, a PPC consultant from Wallachia
I've been freelancing since 2011, first with websites and full-time in PPC since 2015. I started at the H1 agency and have been doing PPC on my own since 2017. I come from Vsetín, live in Prague and have a wife and three children.
Alongside client work I run Pohádkozem, a network of fairy tale websites in ten languages. So I also pay for ads out of my own pocket and know what every crown is worth.
2011freelancing
2015full-time in PPC
Pohádkozemmy own project in 10 languages
Praguemeetings in person and online
FAQ
What clients ask most often
How much does PPC campaign management cost?
Campaign management starts at CZK 8,000 per month; the exact flat fee depends on the size of the account. Audits, consulting and training cost CZK 2,400 per hour. Prices exclude VAT.
How much should I spend on the ads themselves?
It depends on your industry and competition, which drive both the cost per click and how many clicks it takes to win a customer. I recommend a budget after an intro call or an audit, not blindly. You pay for the ads directly to Google and Seznam, management is billed separately.
What exactly does a PPC specialist do?
They look after paid advertising in search engines and shopping comparison sites: choosing keywords, writing ads, setting budgets and target costs, watching search queries and tracking. The goal is for advertising to bring in more than it costs.
Google Ads or Sklik?
Both, each for something different. Google Ads is strong in search and shopping campaigns, Sklik pays off mainly for banners and the Seznam display network. We set the balance based on your industry and data.
Why a freelance specialist rather than an agency?
You talk directly to the person working on your account, with no middlemen. You pay a fixed fee, not a percentage of your budget, and clients stay with me for 3 to 10 years.
How soon will I see results?
It depends on the product and on the state of the account. I make the initial changes straight away, the first month more intensively, then I change things step by step and evaluate every change.
What do you need from us to get started?
Access to Google Ads, Sklik and Google Analytics, plus a few details about your business: margins, goals and what sells best. I go through the rest myself and ask in writing if needed.
Will you set up conversion tracking too?
It depends on the online store and its platform. Tracking belongs to PPC, but it is not part of regular management, so we agree on the scope separately.
Which markets do you run campaigns for?
Mainly the Czech Republic and Slovakia, but other markets too, where it is needed and makes sense.
Can you help us enter the Czech market?
Yes. In the Czech Republic people search and shop not only on Google but also on Seznam, so I set up campaigns in both Google Ads and Sklik and products on Zboží.cz and Heureka. This is especially useful for online stores from Slovakia, Poland and other countries that start selling in the Czech Republic.
Do you work with agencies too?
Yes. I do audits and campaign management for agencies as a subcontractor, in writing and without unnecessary meetings. We agree on scope and price as needed.
Can you build our website too?
I can build websites, but I do not, I am a PPC specialist. I will still help with your website where tracking and campaigns need it.
Do you also run Facebook and Instagram ads?
I can, but I don't. I focus on Google Ads, Sklik and Microsoft Ads, comparison shopping and tracking.
Tell me what you need
First we'll talk and see whether it makes sense. I usually reply within one business day.
Josef Folta, company ID (IČO) 87501015 · Billing details